Visual Learning Theory

When we see visual images, whether we are conscious of them or not, they instantaneously shape our perceptions of reality, our internal sense of what is true and real. Images also simultaneously create unconscious memories that reside in the prefrontal lobes of the brain. These memories represent our essential truths against which other information is weighed in the cognitive processes that facilitate complex creative problem solving and advantageous decision-making.

Seventy-five percent of all information processed by the brain is derived from visual formats. The cognitive modes that support the most complex problem solving and decision-making and determine behavior are primarily intuitive and visual and draw on our unconscious, visual memory to make advantageous decisions and guide behavior.

According to cognitive neuroscientists Antonio Damasio and Antonin Becharia, anytime we solve a complex problem all of the information we have, perceptual, intellectual, conscious, non-conscious is synthesized with unconscious memory in the prefrontal lobes of the brain on intuitive, non-conscious levels of cognition. Here, biases are formed that drive decision-making and generate behavior. The problems are solved, the decisions made and the behavior activated 7-10 seconds or longer before the conscious mind even becomes aware of the activity, if it ever does.

These findings suggest that visual communication is the primary support system that drives the most significant cognitive mode for solving complex problems and motivating advantageous behavior toward human success and sustainability. Because these processes are non-conscious, this work also suggests that we are not the consciously motivated beings that we believe ourselves to be.

Thus, our intuitive, visual memory is the source of our deepest sense of essential truth that is the genesis of our perceptions of reality, the facilitator of our decision-making and the motivator of our being.

© Rick Williams 2009